Job Description

Job Title: Content Designer

Location: Toronto, ON M5X 1A1 (Hybrid – 3 days/week onsite)

Duration: 12 months

Contract Type: T4 only

Pay Rate: $51.72/Hour

Working Hours: 9-5pm/37.5hrs/wk

Role Mandate:

• Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience.
• Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks.
• Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines.
• Applies knowledge digital properties and platforms to recommend, design and optimize content structure.

Job Responsibilities:

• Defines and develops key brand messages for content.
• Ensures that appropriate content is shown to a user in the right place and in the best format.
• Creates and communicates a content value proposition.
• Establishes content workflow, management and governance.
• Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
• Carries out user research and usability testing.
• Creates content models and gives recommendations for taxonomy and metadata.
• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
• Optimizes content in-line with SEO best practices, carries out keyword research.

Qualifications:

• 4 - 6 years of relevant experience

Foundational level of proficiency:

• Information Architecture.
• Stakeholder management.
• Agile Delivery and Development.
• Design Thinking.
• Video Production.
• Digital Fluency.

Intermediate level of proficiency:

• Technology Graphic Tools (Adobe Photoshop, Illustrator, InDesign and Acrobat)
• Technical Writing/Documentation.
• Illustration.
• Data Visualization (Power BI)
• Imaging Tools.
• Media Content and Graphic Designs.
• Multimedia Technologies.
• Writing / Editing.
• Storytelling.
• Bilingual (French/English) an asset

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